Company car? On yer bike – it’s for charity!

London estate agency, Chestertons, has launched a new initiative with its e-Bike partner, Forest, to try and get 5,000 of its customers and clients cycling before summer 2024. If successful, the campaign could help prevent up to 60,000 kg of CO2 emissions entering the environment.

As part of the initiative, Chestertons will be encouraging all of its clients, customers and staff to sign up for a free Forest account which will give them an initial 30 free minutes of cycling and then 10 additional free minutes every day.

It has also launched a ‘Chestertons Cycle Club’ in collaboration with Forest, which will host events and allow members to claim additional free minutes across the year. The first 100 people to sign up will receive a total of an hour in free minutes, equal to four trips between Kensington and Mayfair.

In August, Chestertons began an e-Bike trial for 30 of its staff, encouraging them to use e-Bikes for their commute and to conduct viewings. To date, over 500 ride journeys have been completed, saving an estimated 53 kg of CO2.

Fion Wang, one of Chestertons Green Champions and manager of the Chestertons Cycle Club, commented: “Our staff trial went so well that we have pushed forward the next phase of the partnership with Forest and we are now ready to start encouraging our customers and clients into the saddle.”