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Marketing

Email marketing for agents

Email marketing remains highly effective if you know what you are doing. Marketing expert Ian Laverty, Managing Director at Ingenuity, offers his advice on how you can maximise your email marketing campaigns.

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Marketing

Your site – style over substance?

An attractive, engaging website is an essential element of any business in the property sector, but it must meet minimum legal requirements. Many businesses are unaware of the law on websites, mistakenly…

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Marketing

Print matters

Are printed brochures, direct mail and window displays still relevant in today’s digital market place? Nigel Lewis reads between the lines.

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Marketing

Estate agency boards: still relevant?

Property searches start online – so why are there millions of estate agency boards on the streets of Great Britain? They may say more about you than you think.

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