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Strategic decisions

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Digital marketing specialist Nelly Berova explains how to create a content marketing strategy that really touches your audience.

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Marketing

The lockdown legacy

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Lisa Isaacs asks if virtual tours are the great legacy of the ‘workarounds’ of lockdown and discovers the role floorplans are playing post pandemic.

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Marketing

Channel your energies

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We’ve dealt with creating content, now we need to put it in front of the audience. Art Division’s Nelly Berova points the way.

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Marketing

Window of opportunity

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People are returning to the high street and the estate agent’s office has never been more relevant – but the retail experience is like nothing you’ve seen before, says Richard Reed.

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Marketing

‘Content is king’ – of what?

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We’ve all heard the cliché, but exactly what kind of content drives an agent’s website? Digital marketing expert Nelly Berova has nine good answers.

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Marketing

What are words worth?

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Leads, new clients and business – if you get them right. Nelly Berova explains the value of good content on your website.

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Marketing

Get your site up to speed

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It’s the fastest moving technology on the planet, so are you keeping up? Lisa Isaacs speaks to the industry’s leading website developer experts.

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Marketing

Six mistakes of social

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Your social media marketing strategy might seem to be on track, but as Nelly Berova points out, you might be making one of these...

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