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Rightmove has acquired the build-to-rent reviews platform, HomeViews, in an £8 million deal.
The move is an indication of Rightmove’s strategy to take over any competition that threatens its dominance, as HomeViews did in the build-to-rent sector.
HomeViews claims to be the UK’s largest community of verified resident reviews of property developments, but is also essentially place for tenants and buyers to seek out the ‘best’ blocks.
CEO stays
Its data platform, HomeViews Pro, is used by the build-to-rent industry to better understand resident experiences and trends across the sector.
Rory Cramer, CEO, HomeViews
Rory Cramer, CEO at HomeViews, will continue to lead the team following the acquisition.
The HomeViews team has built an impressive platform.”
Johan Svanstrom, CEO, Rightmove
Johan Svanstrom, CEO at Rightmove, says: “The HomeViews team has built an impressive platform that gives consumers additional useful information to make decisions.
“It also provides valuable feedback for industry operators, especially in the build-to-rent sector, which is an exciting and fast-growing segment of the UK property market,” he says.
“This acquisition provides Rightmove with yet another opportunity to further enrich our market-leading property information set for UK consumers, and to create new and effective relationship tools for our build-to-rent operator partners.”
Joining Rightmove gives us a brilliant opportunity to expand our services.”
Cramer says: “Joining Rightmove gives us a brilliant opportunity to expand our services for our partners and other stakeholders.
“Rightmove’s brand leadership, its ongoing digital and product innovation, and the breadth and depth of its reach across the UK property market make this a fantastic combination,” he says.
“We can’t wait to start working together to leverage those benefits for the rapidly expanding build-to-rent market.”
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